Marketing & Advertising

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121 Books in JSTOR Copyright Date
Abogados al derecho: Marketing jurídico y responsabilidad profesional. (Segunda edición) 2019
Advertising and a Democratic Press 1994
Advertising at War: Business, Consumers, and Government in the 1940s 2012
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s 2005
Advertising Tower: Japanese Modernism and Modernity in the 1920s 2006
The AMA Handbook of Public Relations 2010
American Multinationals and Japan: The Political Economy of Japanese Capital Controls, 1899–1980 1992
The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices 2016
The Anime Boom in the United States: 1972–1989 2017
Automatic: Changing the Way America Saves 2009
Becoming Modern in Toronto: The Industrial Exhibition and the Shaping of a Late Victorian Culture 1997
The Behavioral Foundations of Public Policy 2013
Brand New China: Advertising, Media, and Commercial Culture 2008
Branding Hoover's FBI: How the Boss's PR Men Sold the Bureau to America 2016
China Made: Consumer Culture and the Creation of the Nation 2003
Concepts and Categories: Foundations for Sociological and Cultural Analysis 2019
Connections: An Introduction to the Economics of Networks 2007
Consistency, Choice, and Rationality 2010
Consumer Data Research OPEN ACCESS 2018
Consumer Psychology: A Study Guide to Qualitative Research Methods 2016
Culture and Commerce: The Value of Entrepreneurship in Creative Industries 2017
Culture Incorporated: Museums, Artists, and Corporate Sponsorships 2002
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth 2011
Deciphering Markets and Money: A Sociological Analysis of Economic Institutions OPEN ACCESS 2020
The Decline in Saving: A Threat to America's Prosperity? 2012
Del Mercado al Mercadeo 2014
Derechos fiduciarios y mercado de valores. Reflexiones frente a la normativa Colombiana 2013
Die eigene Berufung finden – Positionierungsmarketing auf den Kopf gestellt: Ein Leitfaden für Selbstst?ndige und Gründer 2017
Digital Gaming and the Advertising Landscape OPEN ACCESS 2019
Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture 2018
Divining Desire: Focus Groups and the Culture of Consultation 2017
El “otro" de la antropología. Tensiones y conflictos generados en la práctica de la antropología de negocios 2015
Endless Propaganda: The Advertising of Public Goods 2000
Fashioning the Nineteenth Century: Habits of Being 3 2014
Flux: What Marketing Managers Need to Navigate the New Environment 2012
Fundamentos del márketing: guía para su estudio y comprensión 2009
Gérer son projet: En sciences humaines et au quotidien 2004
The Global Emerging Market in Transition: Articles, Forecasts, and Studies 2004
Goods: Advertising, Urban Space, and the Moral Law of the Image 2018
Guerrilla marketing: contrainsurgencia y capitalismo en Colombia 2019
Gurus and Oracles: The Marketing of Information 2012
Happiness for All?: Unequal Hopes and Lives in Pursuit of the American Dream 2017
Hard Bargaining in Sumatra: Western Travelers and Toba Bataks in the Marketplace of Souvenirs 2003
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth 2017
Industrial Organization, Trade, and Social Interaction: Essays in Honour of B. Curtis Eaton 2010
The Interdisciplinary Science of Consumption 2014
Jewish Mad Men: Advertising and the Design of the American Jewish Experience 2015
Kids and branding in a digital world 2016
La communication des risques: Un nouveau défi 2005
Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917 1988
Le Nigeria et la Suisse, des affaires d’indépendance: Commerce, diplomatie et coopération 1930–1980 OPEN ACCESS 2016
Le temps des relations publiques 2019
Lectures on Behavioral Macroeconomics 2012
Leisure Spending-Behavior 1963
Les cabinets de relations publiques: évolution, meilleures pratiques et perspectives d'avenir 2014
Limits to Satisfaction: An Essay on the Problem of Needs and Commodities 1988
Living It Up: Our Love Affair with Luxury 2002
A Living Wage: American Workers and the Making of Consumer Society 1997
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs OPEN ACCESS 2013
Mag Men: Fifty Years of Making Magazines 2019
Management of Stochastic Demand in Make-to-Stock Manufacturing OPEN ACCESS 2009
Manual de Marketing Político: estrategias para una campa?a exitosa 2017
Manual de teoría de la comunicación / I- Primeras explicaciones 2013
Market Rebels: How Activists Make or Break Radical Innovations 2009
Marketing conceptos y aplicaciones 2014
Marketing des systèmes et services d'information et de documentation 2005
Marketing, la administración y la gerencia básica para las mipymes colombianas 2012
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity 2005
Measured Excess: Status, Gender, and Consumer Nationalism in South Korea 2000
Mercado, ganado y territorio: haciendas y hacendados en el Oriente y el Magdalena Medio antioque?os (1920-1960) 2016
Money in a Human Economy 2019
Mr. Flagler's St. Augustine 2014
Multichannel Management: A Normative Model Towards Optimality OPEN ACCESS 2009
The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse 1998
Narrative Economics: How Stories Go Viral and Drive Major Economic Events 2019
Nation Branding in Modern History 2018
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age 2010
A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research 2010
New Histories of Village Life at Crystal River 2018
The New Industrial Revolution 2012
Ni hao Mr. Pérez. Buenos días Mr. Li: Chile y China: cultura, negocios y confianza en la Era Global 2015
The Organic Profit: Rodale and the Making of Marketplace Environmentalism 2018
OurSpace: Resisting the Corporate Control of Culture 2007
Paris 1900: The Great World's Fair 1967
Perceived Quality of Mobile Services: A Segment-Specific Analysis OPEN ACCESS 2007
Phishing for Phools: The Economics of Manipulation and Deception 2015
Pikachu's Global Adventure: The Rise and Fall of Pokémon 2004
Pocketbook Politics: Economic Citizenship in Twentieth-Century America 2005
Principios de marketing 2018
Problemas actuales del derecho de consumo en Colombia 2016
Proceedings of the Conference on Consumption and Saving, Volumes 1 and 2 1960
Product Recommendations in E-Commerce Retailing Applications OPEN ACCESS 2008
Protest Politics in the Marketplace: Consumer Activism in the Corporate Age 2017
Public Sector Pensions 1965
Purchasing Behavior and Personal Attributes 1968
Purchasing Power: Black Kids and American Consumer Culture 2001
Race and Retail: Consumption across the Color Line 2015
Regulating Content on Social Media: Copyright, Terms of Service and Technological Features OPEN ACCESS 2018
Reset: Business and Society in the New Social Landscape 2018
The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices 2013
Riding the Black Ship: Japan and Tokyo Disneyland 1999
Shapeholders: Business Success in the Age of Activism 2017
A Shoppers’ Paradise: How the Ladies of Chicago Claimed Power and Pleasure in the New Downtown 2019
Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power 2017
Signs in America's Auto Age: Signatures of Landscape and Place 2004
Social Choice and Individual Values 2012
Social Regulation in Markets for Consumer Goods and Services 1982
A Social Strategy: How We Profit from Social Media 2014
Sold American: Consumption and Citizenship, 1890-1945 2006
Totto. Caso académico 2011
The Unmaking of Soviet Life: Everyday Economies after Socialism 2002
User Satisfaction with Personalised Internet Applications OPEN ACCESS 2008
Waste: Consuming Postwar Japan 2018
What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless 2008
What’s Wrong with Economics?: A Primer for the Perplexed 2020
Why Nudge?: The Politics of Libertarian Paternalism 2014
Willful: How We Choose What We Do 2019
Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage 2016
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio 2014
Working Longer: The Solution to the Retirement Income Challenge 2008
Yo reinaré : el Divino Ni?o en la comunicación publi-citaria 2018